
Donald Prentiss, Founder & CEO @ Qualthera
Year
2024
Client
Qualthera
Category
Healthcare
Qualthera approached us with a clear mission: to elevate their digital presence and better serve both patients and providers through a streamlined, informative, and trustworthy website experience. As a healthcare company specializing in personalized medication solutions, their web presence needed to reflect both clinical credibility and human-centered care.
We kicked off the project with an in-depth discovery session to understand the unique needs of their dual audience: individuals seeking custom treatment options, and healthcare professionals looking for reliable compounding partners. From there, we mapped out a UX strategy that guides each user type to tailored resources, whether it's learning about allergen-free medications or accessing provider-specific compounding solutions.
Visually, we leaned into a modern, clean aesthetic with calm tones, ample white space, and accessible typography. The design is anchored by a bold, clear value proposition — “Get the Care You Deserve” — and reinforced with calls to action for patients and providers to engage directly.
Content-wise, we organized the site around clarity and trust: sections like Innovation in Custom Medications and First-Class Customer Service build credibility, while real-world examples like the Central Drug Pharmacy acquisition showcase growth and legitimacy. The site also integrates newsletter opt-ins and contact touchpoints to drive conversions and encourage ongoing engagement.
The end result is a fast, intuitive, and professional web platform that positions Qualthera as a leader in the compounding pharmacy space — one that empowers users to take the next step in their care journey with confidence.
Conclusion
This project emphasized clarity and trust, showcasing Qualthera’s custom medication solutions while ensuring a smooth UX for patients and providers.
