
Jolie Slaton, CEO @ James River Global
Year
2025
Client
James River Global
Category
International Trade
James River Global came to us with a clear mission: to help startups and companies expand into high-potential international markets. They had over 30 years of global business experience and a compelling origin story rooted in agricultural trade — but their existing web presence lacked the clarity, polish, and modern appeal needed to position them as a serious player in today’s international commerce space.
Our task was to build a clean, trustworthy site that reflects their credibility and vision. We focused the structure around four key ideas: Mission, Story, Goals, and Partnerships. Each section was designed to balance narrative with conversion, using concise, compelling language and strategically placed CTAs like Contact Us to encourage engagement.
Inspired by the spirit of the James River — a historical artery of trade — we developed a visual identity that blends tradition with innovation. The design uses confident type, wide spacing, and smooth transitions to convey authority and openness. Subtle references to movement and connection echo the company’s global strategy ethos.
The site is optimized for credibility and partnership development. From the homepage to the contact form, every section reinforces their value proposition: empowering companies to thrive in international markets. Whether you’re a startup looking to scale abroad or an established firm ready to explore new frontiers, James River Global now has a digital platform that communicates competence and invites connection.
Conclusion
We transformed James River Global’s message into a bold, professional website that highlights their decades of global trade experience and invites partnerships with clarity and confidence.
