AJ Billings needed a digital presence that could match the breadth of his work — a performance coach for elite athletes, nonprofit leader, and sports science expert. Our mission was to design a powerful personal brand website that unified his diverse work under one high-impact platform, positioned for both credibility and conversion.

We structured the site into clear, scroll-driven sections that highlight AJ’s accomplishments, philosophy, and credibility. The homepage opens with strong social proof: “1K+ positive reviews,” “5K+ clients helped,” and testimonials from high-profile athletes like Seth Curry, Derrick Henry, and Von Miller. This immediately builds trust with prospective clients and partners.

To reflect AJ’s multifaceted identity, we included dynamic role banners — Athlete, Philanthropist, Entrepreneur, Coach — creating rhythm and reinforcing his versatility. Each section of the site was built to convert different types of visitors: athletes looking for coaching, nonprofits interested in partnerships, and institutions seeking speakers or consultants.

Visually, we kept the design clean, bold, and masculine — using high-contrast layouts, strong typography, and subtle motion to maintain energy. A media section adds authority through press features, while a direct contact form drives lead capture without friction.

The result is a personal brand website that commands respect, builds trust, and delivers a compelling digital snapshot of a high-performance individual making real-world impact.