Helping an SMS/MMS Platform Acquire More Customers
Omis Digital partnered with TextBlue to design a clear, conversion-focused website that communicates the power of their SMS and automation platform while keeping the experience simple and approachable. The objective was to support user adoption, clarify pricing and capabilities, and position TextBlue as a scalable messaging solution for organizations of all sizes.
CLIENT:
TextBlue
service(s):
Web Design
year:
2025
INDUSTRY:
SMS
About The Client
While TextBlue offers robust functionality, the challenge was presenting a technically powerful platform without overwhelming users. Prospective customers needed to quickly understand what TextBlue does, how it works, and whether it could scale with their organization. Messaging around features, workflows, and pricing needed to feel transparent and trustworthy, especially for high-volume or enterprise use cases.
The Problem
We designed a product-led website that emphasizes clarity, hierarchy, and ease of use. Core capabilities such as SMS and MMS campaigns, automation workflows, analytics, and segmentation were broken into simple, scannable sections. The user journey was structured to guide visitors from value proposition to features, process, and pricing without friction. Clear calls-to-action were placed throughout the site to support onboarding, demos, and enterprise inquiries, while the design system was built to scale as the platform evolves.
The Solution
While TextBlue offers robust functionality, the challenge was presenting a technically powerful platform without overwhelming users. Prospective customers needed to quickly understand what TextBlue does, how it works, and whether it could scale with their organization. Messaging around features, workflows, and pricing needed to feel transparent and trustworthy, especially for high-volume or enterprise use cases.
Results
We designed a product-led website that emphasizes clarity, hierarchy, and ease of use. Core capabilities such as SMS and MMS campaigns, automation workflows, analytics, and segmentation were broken into simple, scannable sections. The user journey was structured to guide visitors from value proposition to features, process, and pricing without friction. Clear calls-to-action were placed throughout the site to support onboarding, demos, and enterprise inquiries, while the design system was built to scale as the platform evolves.