Website Optimization For a Theme Park in San Antonio
Omis Digital partnered with Morgan’s Wonderland to redesign their homepage and refine key areas of the website to improve clarity, usability, and engagement for families planning a visit. In addition to the redesign, we now provide ongoing website management to ensure the site stays updated, reliable, and aligned with the park’s seasonal needs.
CLIENT:
Morgan's Wonderland
service(s):
Web Design
year:
2025
INDUSTRY:
Theme Park
About The Client
While Morgan’s Wonderland already had a strong mission and brand, the homepage experience needed improvement. Key information such as season passes, park highlights, and planning resources were not as clear or intuitive as they could be—especially for first-time visitors. The site also needed to better support frequent seasonal updates, ticket changes, and announcements without disrupting live traffic or accessibility.
The Problem
We redesigned the homepage to improve structure, visual hierarchy, and messaging clarity while staying fully aligned with Morgan’s Wonderland’s inclusive mission and accessibility standards. Key calls-to-action such as season passes, rides and attractions, FAQs, and planning resources were made more prominent and easier to navigate. We also refined select supporting sections to improve consistency and usability across the site. Following the redesign, Omis Digital took over ongoing site management, handling updates, content changes, and maintenance to ensure the site remains accurate, accessible, and stable throughout the year.
The Solution
While Morgan’s Wonderland already had a strong mission and brand, the homepage experience needed improvement. Key information such as season passes, park highlights, and planning resources were not as clear or intuitive as they could be—especially for first-time visitors. The site also needed to better support frequent seasonal updates, ticket changes, and announcements without disrupting live traffic or accessibility.
Results
We redesigned the homepage to improve structure, visual hierarchy, and messaging clarity while staying fully aligned with Morgan’s Wonderland’s inclusive mission and accessibility standards. Key calls-to-action such as season passes, rides and attractions, FAQs, and planning resources were made more prominent and easier to navigate. We also refined select supporting sections to improve consistency and usability across the site. Following the redesign, Omis Digital took over ongoing site management, handling updates, content changes, and maintenance to ensure the site remains accurate, accessible, and stable throughout the year.