CASE STUDY
Client
Morgan's Wonderland is a one of a kind theme park located in San Antonio, TX. It was built to be fully inclusive so that people of all ages and abilities can enjoy it together. The park features 25 or more rides and attractions, shaded playgrounds, a splash park, venue rentals, birthday parties, and seasonal events. It is part of a larger family of Morgan's organizations all centered around inclusion and accessibility.
Problem
Morgan's Wonderland had a beloved brand and a packed calendar, but their website was not performing at the level their visitors deserved. Families planning a trip needed to quickly find hours, tickets, park maps, and event information. The site had a lot of content but it was hard to navigate, slow to load, and the design was not reflecting the joy and energy of the park experience. They needed a faster, cleaner, and more user-friendly website.
Solution
Omis Digital came in to improve the performance and design of several key pages across the site. We focused on optimizing page speed by compressing images, cleaning up code, and improving load times across the board. On the design side, we refined the layout and visual hierarchy so families could find what they need without digging. The tickets and season pass pages were made clearer and easier to convert on. The homepage was updated to better capture the excitement of the park and guide visitors toward taking action.
Results
The updated website now loads faster and feels easier to use for families of all backgrounds and abilities, which fits perfectly with Morgan's mission. Key pages like tickets, hours, and attractions are now straightforward and enjoyable to navigate. The improvements help Morgan's Wonderland make a great first impression online and turn more website visitors into happy guests at the park.