Black Saddle Capital Partners
▪
▪
Client
Black Saddle Capital Partners is a Dallas-based private credit firm. They lend to private equity sponsors in the lower-middle market. These are funds that buy and grow companies under $1 billion in size. Their deals run from $10 million to $30 million, and their work is built on trust. They sit across the table from some of the sharpest money managers in the country.
Problem
Their old site didn't match who they are. It was a wall of text. The positioning was buried in jargon. The photography was generic stock. Mountains, city skylines, the kind of images that could belong to any firm, anywhere. For a team that wins deals on discipline and relationships, the site sent the wrong signal. An LP or a sponsor landing on that page didn't see a top-tier private credit shop. They saw a template.
Solution
Omis Digital rebuilt the entire site from the ground up in Framer with new structure, new copy, new design, and new photography throughout every single page. We clarified their value in one single line, organized four distinct core service areas, and showcased representative deals at real, specific deal sizes. The result is a refined website that matches the elevated caliber of the firms they work with daily, letting partners confidently share it in fundraising pitches and facility negotiations.