Most websites don’t fail because they look bad.
They fail because people don’t understand them.

If someone has to think too hard, they leave.

Low reading level copy isn’t about “dumbing things down.”
It’s about making ideas easy to understand fast.

And that dramatically increases conversions.

People Don’t Read. They Scan.

This is the biggest truth in marketing.

Visitors:

• Skim headlines

• Jump between sections

• Read the first line

• Scroll quickly

They are not sitting down to study your website.

Clear, simple language lets them:

• Understand your offer quickly

• Decide faster

• Take action with confidence

Complex language slows people down.
And slow decisions mean fewer conversions.

Simple Copy Builds Trust Faster

Confusing language creates doubt.

When copy is:

• Overly technical

• Full of buzzwords

• Long and indirect

People wonder:

• “Do I really get this?”

• “Is this for me?”

• “Am I missing something?”

Simple language feels honest.

It says:

• We know what we do

• We know who this is for

• We’re not hiding anything

Clarity builds trust.
Trust drives conversions.

Smart Brands Sound Simple

High-performing brands rarely sound complicated.

They:

• Use short sentences

• Avoid jargon

• Explain things clearly

• Get to the point

This applies to:

• Websites

• Ads

• Emails

• Landing pages

• Sales decks

Simple copy works because it respects the reader’s time.

Low Reading Level = Less Mental Effort

Every word costs attention.

When copy is easy to read:

• People stay longer

• They understand faster

• They feel confident acting

When copy is hard:

• People hesitate

• They overthink

• They bounce

Your job isn’t to impress people.
It’s to remove friction.

Clear Copy Works Across Every Channel

This isn’t just a website thing.

Low reading level copy improves:

• Ad click-through rates

• Landing page conversions

• Email response rates

• Sales call outcomes

• Social media engagement

The same rule applies everywhere:
If it’s easy to understand, it performs better.

Complex Language Often Hides Weak Offers

Here’s an uncomfortable truth.

Overly complex copy is often used to:

• Mask unclear positioning

• Avoid making a strong claim

• Sound more impressive than necessary

Simple copy forces clarity.

If you can explain it simply:

• Your offer is strong

• Your message is clear

• Your value is real

Simple Does Not Mean Generic

This part matters.

Simple copy is not:

• Boring

• Bland

• Generic

It is:

• Intentional

• Focused

• Specific

• Direct

The best copy sounds like a real person explaining something clearly.

How We Approach Copy at Omis Digital

We aim for:

• Short sentences

• Clear headlines

• One idea per section

• Plain language

We ask:

• Would a real person say this?

• Can this be understood in 5 seconds?

• Does this help someone decide?

If the answer is no, we simplify.

Final Thought

Low reading level copy works because it respects how people actually behave.

People are busy.
They are distracted.
They want clarity.

The easier your message is to understand,
the easier it is to say yes.