A few years ago, most websites were built on the same platforms.
WordPress. Webflow. Custom code.

Then Framer showed up and changed the conversation.

Here’s why Framer grew so fast—and why it’s now one of our favorite platforms.

Framer Feels Like a Design Tool First

Framer was built with designers in mind.

It feels more like:

• Figma

• A design canvas

• A creative workspace

And less like:

• A traditional CMS

• A backend-heavy website builder

This matters because design decisions happen visually, not in menus and settings.

Speed Is the Biggest Advantage

Framer is fast.

You can:

• Design and build at the same time

• Make changes instantly

• Publish updates without breaking things

• Iterate quickly

This is a huge shift from older workflows where design, development, and deployment were separate steps.

Less friction means better outcomes.

Framer Removes a Lot of Technical Overhead

With Framer, you don’t need to worry about:

• Plugins

• Hosting setup

• Server issues

• Security patches

• Constant updates

That makes it easier for teams to focus on:

• Content

• Messaging

• Layout

• Conversion

Not maintenance.

Animations and Interactions Are Built In

Modern websites are expected to feel smooth.

Framer makes it easy to add:

• Subtle animations

• Hover effects

• Page transitions

• Micro-interactions

These details make sites feel:

• Polished

• Modern

• High-end

Without custom code.

It’s Built for Iteration, Not Perfection

Framer is great for evolving websites.

You can:

• Launch fast

• Test ideas

• Adjust layouts

• Add pages later

• Improve over time

This matches how real businesses grow.

Websites are no longer “one and done.”
They are living systems.

Framer Is Especially Strong for Certain Brands

Framer works best for:

• Service businesses

• Agencies

• Startups

• Personal brands

• Marketing-driven sites

It shines when:

• Speed matters

• Design matters

• Updates happen often

• Teams want flexibility

Why We Like Framer at Omis Digital

We like Framer because it:

• Speeds up delivery

• Reduces friction

• Keeps sites clean

• Makes iteration easy

• Produces modern results

It lets us spend more time on:

• Strategy

• Clarity

• Conversion

• Design decisions

And less time fighting the platform.

Is Framer Right for Everyone?

No platform is perfect.

Framer is not ideal for:

• Massive databases

• Complex user portals

• Heavy backend logic

But for marketing and brand-driven websites, it’s one of the best options available today.

Final Thought

Framer didn’t become popular by accident.

It won because it:

• Simplified workflows

• Prioritized design

• Reduced friction

• Matched how modern teams work

Tools don’t replace thinking.
But the right tool makes good thinking easier to execute.

And right now, Framer does that better than most.