This is one of the first questions people ask.
And the answer is always the same:

It depends.

But the reasons why it depends are usually misunderstood.

Let’s break it down.

Simple Websites Can Be Fast

A focused website with:

• A clear goal

• Approved content

• One main audience

Can be built quickly.

A landing page or small site can take:

• 1–2 weeks for design and build

• Sometimes faster with a clear direction

Speed comes from clarity, not shortcuts.

Most Time Is Spent Before Design

The slowest part of most website projects is not design.

It’s:

• Deciding what to say

• Agreeing on structure

• Clarifying the offer

• Aligning stakeholders

When this part is rushed or skipped, projects drag on.

Clear decisions upfront save weeks later.

Content Decisions Change Everything

Websites slow down when:

• Copy isn’t ready

• Messaging keeps changing

• Pages keep being added

• Feedback is unclear

Designers can move fast.
Unclear content slows everything.

This is why many projects stall halfway through.

Custom Design Takes More Time

Template-based sites are faster.
Custom sites take longer.

Custom work includes:

• Unique layouts

• Brand-specific design

• Intentional page flow

• Tailored interactions

That extra time is what makes a site feel:

• Polished

• Premium

• Thoughtful

Revisions Add Time (And That’s Normal)

Revisions are part of the process.

But timelines stretch when:

• Feedback is vague

• Decisions reverse

• Too many people weigh in

• Goals change mid-project

Clear feedback keeps momentum.

Typical Timelines by Project Type

As a general rule:

• Landing page: 1–2 weeks

• Small website (5–7 pages): 2–4 weeks

• Larger site: 4–8+ weeks

These timelines assume:

• Clear goals

• Timely feedback

• Approved content

Without those, any project can double in length.

Faster Is Not Always Better

A rushed website often:

• Misses key messaging

• Feels unfinished

• Needs immediate fixes

• Underperforms

The goal isn’t speed alone.
It’s getting it right.

A well-built site saves time long-term.

How We Approach Timelines at Omis Digital

We focus on:

• Early alignment

• Clear structure

• Tight feedback loops

• Fast iteration

We aim to launch quickly, then improve.

Websites should evolve.
They don’t need to be perfect on day one.

Final Thought

A website doesn’t take long to build.
It takes time to think.

Clear thinking shortens timelines.
Confusion extends them.

The fastest projects are the clearest ones.