Why Your Marketing Isn’t Working (And How Your Website Is Killing It)
Author
David Sassower
Let’s be real
If you’re running ads, paying for SEO, or posting on social media — and still not getting clients — your website is the real problem.
At Omis Digital, we see this all the time. Businesses look great on paper. They’re:
Running Meta or Google ads
Investing in content
Driving traffic to their websites
But none of it converts.
If that sounds like you, keep reading. Here’s why your marketing isn’t working — and why fixing your website should be step one.
The truth most agencies won’t tell you
Marketing can’t fix a broken website.
Sending traffic to a slow, confusing, or outdated site is just paying to lose money faster. No ad campaign can overcome:
Long load times
Hidden contact forms
Weak offers
Poor mobile experiences
We’ve seen companies spend $3,000 per month on ads that lead to sites converting at under 1%.
Signs your website is the real problem
Here’s how you know it’s not your ads — it’s your site:
You’re getting clicks, but no leads (usually means weak clarity or call to action).
Your bounce rate is high (60–90%) because your site is slow or doesn’t grab attention.
People fill out forms but don’t book (forms are too long or value isn’t clear).
Potential clients say “I’ll get back to you” and disappear (your site doesn’t build trust).
Our approach: website first, ads second
At Omis Digital, we reverse the traditional process. Before spending a single dollar on ads, we focus on your website.
What we do first:
Audit your site for speed, clarity, and flow
Improve your messaging and value proposition
Rebuild or redesign your site in Framer or Webflow
Set up tracking and analytics from day one — clicks, scrolls, forms, calls
We only launch ads once your site is actually ready to convert.
Real ROI doesn’t come from impressions. It comes from conversions.
What makes a high-converting website
If you want your marketing to work, your website needs these essentials.
A clear offer above the fold
Visitors should instantly understand:
What you do
Who it’s for
What to do next
Bad example:
“Welcome to Our Website. We Value Excellence.”
Good example:
“Get More Personal Training Clients With a Website That Converts.”
CTA: “Book Free Demo.”
Mobile-first design
Over 60% of your visitors are on mobile. Your site needs to:
Load fast
Scroll smoothly
Convert on any device
What we include:
Large, tap-friendly buttons
Simple one-column layouts
Readable font sizes
Sticky CTA bars
Fast load speeds
Speed builds trust and drives conversions. We build sites that:
Load in under two seconds
Use modern, lightweight tools
Avoid outdated themes and bloated plugins
Trust builders
People won’t act if they don’t trust you. We include:
Testimonials
Press and certification logos
Case studies
Star ratings and reviews
Before-and-after photos
Strong CTA strategy
Your call to action should be impossible to ignore. We:
Add CTA buttons throughout your site
Use sticky headers
Place forms prominently
Keep forms short (three to four fields)
Use urgency-focused copy like “Limited spots left” or “Launch your site this week”
Analytics and iteration
A good site should always improve. We install:
Google Analytics 4
Microsoft Clarity or Hotjar for heatmaps
Tag Manager for form tracking
Session recordings to understand user behavior
No guesswork — just data-driven improvements.
Case study: private security firm
A Dallas security company had:
A basic site built by a family friend
Active Google Ads
Over 300 monthly visitors
But: zero conversions.
What we did:
Rebuilt the site in Framer
Clarified their offer: “Secure Your Event With Elite, Armed Security”
Added mobile-first booking forms
Embedded reviews and certifications
Set up proper tracking
Result:
27 booked consultations in the first 30 days
Same ad budget
Completely different outcome
What you should fix right now
If your traffic isn’t turning into leads, start here:
Check your site speed using PageSpeed Insights
Audit your homepage for clarity — what you do and who it’s for
Shorten your forms
Add real testimonials and social proof
Make your CTA unavoidable
Install heatmaps (Microsoft Clarity is free)
Need help? That’s exactly what we do.
Ready to make your site work?
We’ll record a free 3–5 minute teardown video of your current site showing exactly:
Where you’re losing leads
What to fix
How we’d rebuild it to convert
Book a free intro call with us.
If you’re ready to move quickly, we’ll even design a free homepage concept so you can see what’s possible before committing.
No more wasted ad spend. Let’s fix your funnel at the source.