3 Mistakes Killing Your Website Conversion
Author
David Sassower
Why your website isn’t converting (and how to fix it)
If your website isn’t turning visitors into customers, it’s usually because of a few simple — but costly — mistakes. In this post, we break down four common issues we see all the time and show you how to fix them to drive more leads, sales, and growth.
We’re Omis Digital. After analyzing hundreds of websites and building dozens each month, here are the biggest website killers to avoid.
1. Complicated website copy
If your website reads like a college thesis, you’re losing people. Most Americans read at a 7th to 8th grade level. Complex language doesn’t impress — it confuses.
Why it matters:
Even top entrepreneurs (like Richard Branson) have reading challenges.
Your site should be accessible to everyone at a glance.
Simple, clear language sells more effectively than jargon.
What to fix:
Use short, clear sentences.
Avoid big words and technical jargon.
Write like you’re talking to a friend.
Pro tip:
Use tools like Hemingway Editor to simplify your copy.
Aim for a 3rd–6th grade reading level. Clarity sells. Simplicity wins.
2. Poor mobile responsiveness
If your site doesn’t work on mobile, you’re missing out on 60%–90% of potential visitors. Mobile users are on the go and want quick, frictionless experiences.
Common issues we see:
Broken buttons
Poor formatting and spacing
Logos or images that fly off the screen
Walls of text that overwhelm users
What to fix:
Test your site on your phone (not just a desktop preview).
Use large, tap-friendly buttons.
Keep content vertically stacked and easy to scroll.
Pro tip:
Hand your phone to a friend and watch them navigate your site.
Take note of confusion or friction points — then fix them.
3. Overdesigned pages that confuse users
Too many CTAs. Multiple banners. Messy menus. If your site looks like three websites in one, it’s not “creative” — it’s confusing.
Why it matters:
A confused mind doesn’t buy.
Visitors need a clear, single path to action.
What to fix:
Choose one main goal per page (e.g., book a call, buy now).
Remove any elements that don’t move visitors toward that goal.
Simplify navigation and minimize distractions.
Pro tip:
Reverse-engineer your site from the end goal.
Ask: “Does this element help users take the next step?” If not, cut it.
4. Outdated or broken websites
We still see websites that haven’t been updated in 3–5+ years. These sites often:
Show outdated services or team info
Contain broken links or non-working buttons
Use designs that look a decade old
Lack social proof or updated testimonials
Why it matters:
Your website is like a 24/7 salesperson — it should always be up to date.
Outdated sites erode trust and credibility.
What to fix:
Audit your content and update all outdated sections.
Check all links and buttons.
Refresh the design to match modern standards.
Add fresh testimonials and social proof.
Pro tip:
Ask someone unfamiliar with your business to look at your homepage.
If they can’t explain what you do in 10 seconds, your homepage needs work.
Final thoughts
Your website is often the first impression of your business. Avoidable mistakes can cost you real leads and sales.
To recap:
✅ Write clearly and simply.
✅ Prioritize mobile responsiveness.
✅ Avoid overwhelming design.
✅ Keep everything updated.
These aren’t just “nice-to-haves” — they’re essential conversion boosters.
If you’re serious about growing your business, we’d love to help. At Omis Digital, we build websites that convert.
Stick around our insights or reach out to see how we can upgrade your online presence.
Thanks for reading — see you next time!