Why Your Marketing Isn’t Working (And How Your Website Is Killing It)
Author
David Sassower
Let’s be real:
If you’re running ads, paying for SEO, or pushing content on social—and still not getting clients—your website is the problem.
At Omis Digital, we work with businesses that are doing everything “right” on paper:
Running Meta or Google Ads
Investing in social media or content
Getting traffic to their website
But nothing’s converting.
If that sounds familiar, this blog is for you. Let’s break down why your marketing isn’t working — and why fixing your website should be step one.
The Truth Most Agencies Won’t Tell You
Marketing doesn’t fix a bad website.
If you’re driving traffic to a slow, confusing, or outdated site, you’re just paying to lose money faster. No ad campaign can compensate for:
A 5-second load time
A buried contact form
A homepage with no clear offer
A mobile experience that’s painful to navigate
We’ve seen businesses spend $3K/month on traffic just to send people to a site that converts less than 1%.
The Symptoms of a Broken Funnel
Here’s how you know your website—not your ads—is the issue:
✅ You're getting clicks, but no leads
This usually means your landing page has low clarity or a weak CTA.
✅ Your bounce rate is high (60–90%)
Visitors are leaving in seconds because your page takes too long to load or doesn’t grab their attention.
✅ You get form fills, but nobody books
If your form is too long or your value prop isn’t clear, users won’t finish the process.
✅ People say “I’ll get back to you” and never do
Your site isn’t building enough trust to push action.
Where We Start: Website First, Ads Second
At Omis Digital, we flip the traditional approach. Before we run traffic, we:
Audit your website's speed, flow, and offer clarity
Rewrite your value proposition if needed
Rebuild (or redesign) your site using Framer or Webflow
Track all behavior from Day 1 — clicks, scrolls, forms, calls
Launch your ad campaigns only once the site is ready to convert
Because the real return doesn’t come from impressions — it comes from conversions.
Anatomy of a High-Converting Website
Want to fix your funnel? Here’s what we bake into every site we build:
1. Clear Offer Above the Fold
Your visitor should know what you do, who it’s for, and what to do next in 5 seconds.
Bad:
“Welcome to Our Website. We Value Excellence.” 😴
Good:
“Get More Personal Training Clients With a Website That Converts”
CTA: “Book Free Demo”
2. Mobile-First Design
Over 60% of your traffic is mobile. Your site needs to scroll smooth, load fast, and convert on the go.
What we do:
Tap-friendly buttons
One-column layouts
16px+ readable font
Sticky CTA bar on mobile
3. Speed Optimization
Speed = trust.
Speed = conversions.
Speed = SEO.
We build sites that load in under 2 seconds — using lightweight, modern tools (not bloated WordPress themes or dozens of plugins).
4. Trust Builders
Most people bounce because they don’t trust what they see. We fix that by embedding:
Testimonials
“As seen in” logos
Case studies
Star ratings
Before/after photos
Social proof elements
5. CTA Strategy
Your call-to-action shouldn’t just exist. It should be impossible to miss.
We:
Add CTA buttons at the top, middle, and bottom
Use sticky headers on scroll
Place forms in hero sections
Keep form fields short (3–4 max)
Offer urgency-based copy: “Limited spots left,” “Get your site live this week,” etc.
6. Analytics + Fix Loops
Even the best sites need refining. We install:
Google Analytics 4
Microsoft Clarity or Hotjar for scroll maps and behavior
Form tracking with Tag Manager
Session recordings so you can watch where users drop off
No guesswork. We use real data to keep your conversion rate going up.
Real Example: Private Security Firm
We worked with a private security company in Dallas. They had:
A basic site made by a family friend
Active ad campaigns on Google
300+ monthly visitors
But: Zero conversions.
What we did:
Rebuilt their site in Framer
Clarified their offer: “Secure Your Event With Elite, Armed Security”
Added mobile-first booking forms
Embedded reviews and certifications
Tracked every click with analytics
Result:
27 booked consultations in the first 30 days post-launch. Same ad spend. Different results.
What You Should Fix Today
If you’re already running traffic and nothing’s working, start here:
✅ Use PageSpeed Insights to check your speed
✅ Audit your homepage for clarity (what do you do, who’s it for?)
✅ Shorten your forms
✅ Add real testimonials
✅ Make your CTA impossible to miss
✅ Get heatmaps installed — free tools like Microsoft Clarity are gold
And if you need help? That’s what we do.
Ready to Make Your Site Work?
We’ll give you a free teardown of your current site, recorded in a 3–5 minute video, showing exactly:
Where you're losing leads
What to fix
How we’d rebuild it to convert
→ Click here to book a free intro call with us!
Or if you're ready to move fast, we’ll build you a free homepage concept so you can see what your new site could look like — before you commit.
No more wasted ad spend. Let’s fix your funnel at the source.
